You own your truck. You own your tools. Why are you renting your software?
Every other tool in your business is a one-time purchase. Your truck. Your trailer. Your impact driver. Your saws. Your meters. You buy them, you maintain them, you keep working.
Software is the only thing the industry has convinced you must be rented forever.
The model is the problem
The big field-service platforms — Jobber®, ServiceTitan®, Housecall Pro® — aren't priced to the cost of running the software. They're priced to maximize lifetime value per customer. That's not a moral failing of any one company. It's the model. Venture-backed SaaS has to grow recurring revenue or it dies. So every quarter the price goes up, every release adds a new tier, every "essential" feature lives behind the next plan, and every extra tech on the truck is another seat tax.
You don't pay rent on your truck. You shouldn't pay rent on your scheduling software either.
What we believe
- Buy the license once. Own it. First Crew is $290 one-time. That license covers up to 10 seats and does not renew. Your license price is your license price. We don't come back in year three with a new plan and a higher number.
- Hosting is a cost, not a product. Year 1 hosting is included. Beginning in year two there is an annual platform fee — hosting, security, updates — capped at $99 USD a year for the life of the license. (Or until we can become truly perpetual, which is our goal.) If the fee ever lapses, access pauses until it's current. Your records stay. You can export them. You never buy the license again.
- Your data is yours. Export your records — 19 tables, one JSON file, whenever you want them. We don't hold your customer list hostage to keep you paying.
- We don't take a cut of your money. Your customers pay you through the client portal. Your customers pay you directly on your own Stripe account. Stripe's processing fee is theirs and ours is zero.
- The whole stack, in one purchase. Scheduling, dispatch, invoicing, CRM, payments, mileage, inventory, team chat. Not five different subscriptions stitched together. One app. One license.
- Independent, not venture-backed. No board steering the roadmap toward the next valuation event. Built by contractors, for contractors.
- No ads. No sponsors. No data deals. You are the customer, not the product.
Who this is for
Independent tradesmen and small crews who'd rather buy the tool than rent it. Owner-operators. Two-to-ten-person shops. People who already think this way about every other piece of equipment they own. People who've run the math on a decade of Jobber® and didn't like the number.
If that's you, you're in the right place.
Who this isn't for
Hundred-truck enterprises with dedicated IT staff who need SAML, a dedicated CSM, and a contract negotiation cycle. We don't compete in that lane. ServiceTitan® does it well. Go pay them.
For everyone else — the contractor running jobs out of the truck and the books off a phone — the math is different. The model should be different too.
The promise
Buy the license once. Own it. Keep working.